OrangeTheory Fitness announced that its downtown Birmingham studio on 20th Street South will close and merge with the Vestavia Hills location.
Strategic Consolidation
The closure is part of a plan to consolidate operations and optimize resources while continuing to serve members in the Birmingham area. The merger focuses activity on a single, larger facility while maintaining heart rate-based interval training programs.
Commitment to Culture and DEI
OrangeTheory highlights its dedication to diversity, equity, and inclusion across all operations. The company aims to support employees, franchise partners, and members while promoting innovation, accountability, and community engagement.
Membership Transition
Members affected by the closure will have their memberships automatically transferred to the Vestavia Hills studio at 790 Montgomery Highway, Suite 132. This ensures uninterrupted access to classes and programs, preserving service quality in the Birmingham market.
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