A global fashion and lifestyle brand is set to open its first Alabama store at The Summit in Birmingham this summer.
Luxury Lifestyle Brand Expands Into Alabama Market
LoveShackFancy will open a new retail location at 214 Summit Blvd, positioned between Madewell and Tecovas. The store will bring the brand’s signature vintage-inspired style to Birmingham shoppers.
The company operates dozens of stores worldwide and partners with hundreds of retail locations. It continues to grow its presence through collaborations with major brands across fashion, beauty, and home goods.
Brand Built on Vintage-Inspired Fashion
Rebecca Hessel Cohen founded LoveShackFancy after working as a fashion and beauty editor at Cosmopolitan. She created the brand after designing a custom dress for her 2013 wedding, which shaped the company’s aesthetic direction.
The brand focuses on romantic, feminine styles with lace, ruffles, and pastel color palettes. It also sells clothing for women, children, and tweens, along with beauty products, home décor, and accessories.
The Summit Continues to Expand Retail Offerings
The opening adds another national brand to The Summit’s growing retail lineup. The shopping center has continued to attract fashion, lifestyle, and dining concepts throughout Birmingham’s retail district.
Although an official opening date has not been announced, the store is expected to launch this summer. More details on hours and opening events will be released closer to launch.
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