A new health and wellness business is preparing to open in Homewood, introducing a meal-prep and nutrition coaching model focused on long-term lifestyle change.
New Nutrition and Meal Prep Concept Coming to Homewood
Project LeanNation is set to open at 2809 18th Street South in Homewood this summer. The business will offer ready-to-eat meals combined with personalized nutrition coaching and digital tools designed to support health goals.
The upcoming location is owned by Forrest Walden, a longtime fitness entrepreneur with experience in brands such as Fitness Together and Iron Tribe Fitness. The company uses a mobile app that allows customers to select meal plans based on individual goals. Customers can choose from about 30 meal options each week and purchase boxes in multiple sizes, including 12, 18, or 24 meals.
Coaching-Based Approach to Nutrition and Wellness
Project LeanNation combines prepared meals with ongoing support from nutrition coaches. The goal is to help customers follow structured plans that support weight management, fitness goals, and overall wellness.
Meals are designed by dietitians and prepared by chefs, then packaged for quick heating and consumption. The company emphasizes convenience, consistency, and accountability as part of its health model.
In addition to meal planning, the business also tracks progress using body composition tools. This allows customers to monitor results beyond standard weight measurements and adjust plans as needed.
Growth, Community Focus, and Franchise Expansion
Project LeanNation operates as part of a growing national franchise model that promotes nutrition, coaching, and community engagement. The company highlights its mission to improve long-term wellness outcomes while also supporting local communities.
Its approach includes community involvement, workforce development, and sustainability initiatives. The brand also promotes diversity and inclusion as part of its organizational values.
The Homewood location reflects continued expansion of health-focused businesses in the Birmingham area. Once open, it will join a broader network of locations offering structured meal plans and coaching services across the country.
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