Shoppers in Birmingham will soon have a new fashion destination as Reformation prepares to open its first Alabama location at The Summit.
Sustainable Fashion Arrives in Birmingham
Reformation has built a reputation for stylish women’s clothing with a focus on sustainability. The brand creates many of its garments using recycled materials and emphasizes natural fibers throughout its collections.
The Birmingham store will expand the retailer’s presence in the Southeast. Nearby locations currently serve customers in Atlanta and Nashville.
First Alabama Location at The Summit
The new store will be located on the upper level of The Summit. Shoppers can find it between Free People and Madewell.
Its arrival marks the brand’s first physical location in Alabama. The opening also adds another nationally recognized retailer to one of Birmingham’s busiest shopping destinations.
Opening Expected This Fall
Reformation expects to welcome customers in fall 2026. The new store is one of several retailers scheduled to join The Summit’s growing mix of shopping and dining options.
The Summit is located at 214 Summit Blvd., Birmingham, AL 35243. More announcements about upcoming retailers are expected as the shopping center continues to expand its offerings.
